An important part of growing your business as an interior designer is to attract new clients and guide them from initial interest to a signed contract and at the heart of all these processes is good lead management. It helps interior designers and not only them, to turn curious prospects into delighted clients.

However, lead management is a complex task to do, especially when juggling with other internal tasks and processes. Well, that is why smart CRM tools exist. To make your lead management efforts much easier and help you attract, nurture, and convert leads.

Automated Lead Capture

Capturing leads with customizable forms, landing pages, and different types of sales funnels designed for interior designers, is what Sidemark's CRM tool can do for you.

Customizable forms and landing pages help you collect lead information. Whether it's through your website or social media, every prospect that has an interest in your product or service will get funneled directly into your CRM. Plus, Sidemark automates this process, meaning it saves your time and also increases conversion rates.

Lead Nurturing

Once you've got leads captured, then Sidemark helps you to nurture that relationship. It has an email marketing feature, powered by AI, that will help you create compelling campaigns that will convert leads into clients. You can send automated drip campaigns or one-off emails, and AI assistance will make sure that every message is effective.

It is not only email campaigns that Sidemark can help you with, two-way text messaging feature will also let you communicate via SMS with leads. Text messages have higher open rates and lower opt-out rates compared to email.

Pipeline Management

With the pipeline management feature of Sidemark, you can track leads, follow up with them, and close more deals. With a visual pipeline, you will be able to see exactly where each lead stands in your sales process, beginning from inquiry to project signing. It also has task management features and automated reminders. Another effective feature of this CRM tool is conversion tracking. By it, you can easily identify bottlenecks in your sales process and then refine your approach if necessary.

Integration with Other Tools

Like other advanced CRM tools for interior design, Sidemark is also equipped with seamless integration capabilities. You can manage all your marketing efforts from one central place. If you connect your Sidemark CRM with social media platforms, Google Ads, or other advertising tools, you can have a comprehensive view of all your marketing and sales efforts.

For example, when you notice that a particular social media ad is generating a lot of high-quality leads, you can easily put more budget into that ad directly from Sidemark. It will save you time, as you won't switch between different platforms and tools.

Other Features for Lead Management

Some other benefits of Sidemark's CRM for interior design include:

• Automated Response Systems: This feature of CRM, lets you immediately engage leads and send them instant acknowledgments or necessary initial information packets, as soon as a lead interacts with your content.

• Centralized Lead Tracking: All lead information is stored at a centralized dashboard and can easily be accessed. On this dashboard, you can track each lead's status, interactions, and progress through your sales funnel. So, you will see at a glance who needs follow-up, who needs to book a consultation, and who might be ready to start a project. As long as you have all your lead information in one place, you save time by not juggling multiple platforms and keep your business more organized.

• Follow-Ups with Templates: You can use pre-designed templates for common and frequent communications. For instance, follow-up emails, project updates, and appointment reminders. You can customize these templates and match them to your brand voice. As consistent and timely follow-up is important to keep your leads engaged and you will use templates for it, you will make sure that every lead receives the right information at the right time.

• Reputation Management: Sidemark's CRM for interior designers, let you build and maintain an amazing online presence. With 88% of consumers checking online reviews before making a purchasing decision, Sidemark's CRM system allows you to monitor and request reviews from happy clients.

Simplify Your Lead Management with Sidemark

You have seen that Sidemark offers everything you need as an interior designer to transform the lead management process. There is everything from automated lead capture to smart nurturing campaigns, pipeline management, and integrations. By having a Sidemark, you can focus on your interior design projects more and spend less time on other things.

It has 24/7 live chat support, and exclusive educational courses on marketing for interior designers, so you can be sure that you will always have the necessary guidance to grow your business.

If you want to explore what Sidemark can do for your interior design business, try a trial version. Schedule a demo today!